Brennan’s career in meme librarianism began in graduate school at Rutgers, where she received a master’s in library science […]. But instead of heading to a brick-and-mortar library, Brennan continued documenting online phenomena at Know Your Meme and then at Tumblr, where she solidified her profession as information desk for doge, mmm whatcha say and the other viral Internet sensations in need of classification, categorization and preservation.
I think of the Internet as its own community, and if you want to compare it to a local library, they’re going to catalog all the small things that happened. If you want to know what happened in a part of New York City in the 1700s, I know a library would have cool letters, or maps or something like that. Something like Star Wars Kid, you had to download the video and had to be involved in some weird Internet pocket to see it. But now a viral video gets posted six times and it becomes a vine, it becomes a gif set, and you kind of can’t escape it. I think it’s important to catalog these things because you know the history of the Internet.
I love metadata. I took so many metadata classes. I just love the idea of using tags to add more context. Yes, there’s the traditional metadata of saying, “Yes, this book is about Alexander Hamilton, and history, and World War II.” But when people start adding personal metadata to it, this extra level of — we see that more online than in a traditional library setting. (Source)